Unifying a Fragmented Digital Experience
How GEOTECH UK helped Hallgarten & Novum Wines replace a fragmented legacy platform with a modern, scalable digital experience built for storytelling, product and producer discovery, and growth.
Project Insights
Client
Hallgarten & Novum Wines, United Kingdom
Duration
2025
Project Management
Agile-Scrum
Team
5
Technologies Stack
Problem Statement
Originally launched more than a decade ago, the website had evolved through a series of bolt-on additions, creating a fragmented experience for customers and internal teams. Meanwhile the business had continued to grow and strengthen its position as one of the UK’s leading premium wine distributors.
Our Solution
A rebuilt platform with a simplified customer journey, stronger product and producer discovery, integration with Bevica CRM, downloadable trade assets, and a content model the internal team can manage directly — working across desktop, tablet and mobile.